On June 7th and 9th 2011, Exco InTouch and Almac Clinical Technologies hosted a Complimentary Web Seminar entitled:

INTEGRATED SOLUTIONS TO INCREASE PATIENT COMPLIANCE AND DELIVER SUCCESS IN YOUR CLINICAL STUDIES

During this webinar, attendees heard from industry experts who discussed how the application of complementary technologies can deliver improved Patient Retention and Compliance.

Data from the latest Experian Simmons National Consumer Study of the US population has led to the identification of five distinct user populations of mobile consumers. This segmentation is based around acceptance and usage of mobile communication technology by the general population. The segments are:

In the US, a study of cell phone users identified that the Hispanic population are 63% more likely than the average cell phone users to be representative of the mobile population. The Hispanic population see their cell phone devices as central part of their everyday lives and as a result they are 33% less likely than average to use their cell phones just for the basics. Also the Hispanic population is more responsive to mobile campaigns, and tailored messaging in the Spanish actively promotes user engagement.

It may not come as a surprise but in the US, the population is more responsive to and reliant on digital communications and technologies in their everyday life. Today’s populace uses a variety of digital channels to do virtually everything, from booking vacations via their mobile phones to researching products on social networking sites. This acceptance of digital media as a communication source has meant that the modern user is becoming less tolerant of any irrelevant messages and more receptive to interconnected and integrated communication.