It may not come as a surprise but in the US, the population is more responsive to and reliant on digital communications and technologies in their everyday life. Today’s populace uses a variety of digital channels to do virtually everything, from booking vacations via their mobile phones to researching products on social networking sites. This acceptance of digital media as a communication source has meant that the modern user is becoming less tolerant of any irrelevant messages and more receptive to interconnected and integrated communication.